5 Reasons You Need to Be Using Email Marketing In Your Coaching Business

So you're a couple of years into your coaching business. You’ve checked all the boxes on your set-up checklist, got all your tech ready, decided your rates, designed your logo, you’re on social media, you network, you really want more clients but you're networked out and do not want to spend any more time on social media, so what are you going to do?

This is a question so many Coaches ask, which means you’re definitely not alone.

A lot of the time when I see this question raised in support groups the same old answers pop up, paid ads, more networking, taking a chance on one of these annoying spam messages you get that promise to get you 100 calls booked a week in exchange for half of what you're making right now (which I personally wouldn’t recommend, but that’s a different blog post). One particular method I don’t see mentioned, but a hidden gem none the less that I would like to throw in the mix is Email Marketing.

Now this might sound a little left field if it’s not in the common list people throw out there but I’m going to give you 5 reasons you need to be using Email Marketing:

1) Relationship building

Sending frequent (not spammy though) emails lets people get to know you & builds positive relationships with them. It keeps you in the forefront of people’s minds. Really it’s just like talking to many people on a regular basis, like networking but on a larger scale in less time.

2) Warm Leads

How would it feel to have a list of warm leads to sell to instead of cold leads? If people hear from you regularly, see your name regularly, they will get to know you and your experience, when they want to buy, they’re more likely to come to someone they already know. Also, they’re on your list and stay on your list as they want to hear from you.

3) Organisation of Contacts

You can group or segment your contacts however you wish. Maybe how they found you/their location/which of your offers they're interested in or many other things. You can then use that information to target your messaging to them accordingly.

4) Personalisation

All the same information I just mentioned above can help you personalise your messaging, making them feel you are more invested in taking an interest in them and in turn they will return that interest, likely by buying from you or by recommending you to others.

5) Cost Effective

The Return on Investment for Email marketing is on average £42 back for every £1 invested - you don't see even close to that with any kind of facebook/instragram/google ads!

It’s mostly a matter of your time to set it up and write the emails, and if you’ve nailed your ideal client this should flow for you quite easily. Also if you use a system such as Connected Campaigns, the system can easily build you a pipeline of clients so you know exactly who to follow up with every single day, making converting clients even easier and less time consuming tracking it all!

Conclusion

Hopefully now you realise why growing your email list and email marketing should be top of your priority list on your marketing strategy. Help yourself stand out from the rest of the Coaching crowd with this absolute gem of a tool and let’s not overlook the obvious, not only are you promoting your business but it’s a great way to showcase your skills

If you’d like a system that streamlines your business, not needing 5 different ones with different log ins and lay outs to learn, having to piece things together with yet another system to get them to talk to each other and build a funnel out. If you'd like simplicity, sales at your fingertips and unlimited capabilities you need to be looking at Connected Campaigns. A fixed price no matter how much your business grows and a lot cheaper than your 5 different systems put together not to mention dedicated support team whenever you need them. Email me at [email protected] for more info and to take a look.

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